Assortment Optimization


In this case study, we will learn adoption of new assortment strategy at store level and its implications.


A US based leading grocery store


The client had been experiencing significant uplift in the top-line as well as bottom-line over a period of 2 years. However, when compared to the industry standards it was evident that the major competitors were performing far better than the client. The client decided to ramp up certain strategies to reach the industry levels and adopting a new assortment strategy was one of them.


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