Centralized BI Cut Ad-Hoc Reporting by 85%

Gaming, BI Transformation, Dashboards

Background

A global gaming and entertainment giant needed to improve marketing analytics across geographies. The marketing team relied on manual, inconsistent reports that delayed decision-making and hindered visibility into player engagement and revenue trends.

Impact

85% reduction in ad-hoc reports, freeing analysts for strategic initiatives
Consistent, unified reporting led to faster, insight-driven decision-making
Enhanced visibility into player behavior and marketing ROI
Strengthened campaign planning and customer engagement strategies

Solution

Affine implemented a centralized BI ecosystem using Qlik Sense to deliver real-time, actionable insights:

Built a modern analytical DataMart with automated ETL pipelines integrating game usage, telemetry, and sales data
Designed three core BI dashboards:
– Player Segment Monitoring – tracked engagement and genre preferences
– Revenue Monitoring – measured performance against targets, country-wise
– Player Lifecycle Monitoring – visualized churn, upgrades, and behavior shifts
Aligned dashboard designs with brand standards to ensure seamless user adoption

Impact

85% reduction in ad-hoc reports, freeing analysts for strategic initiatives
Consistent, unified reporting led to faster, insight-driven decision-making
Enhanced visibility into player behavior and marketing ROI
Strengthened campaign planning and customer engagement strategies