Customer Privacy Policy

Scope of This Policy

This Customer Privacy Policy (“Policy”) explains how Affine Analytics Pvt. Ltd. (“Affine,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information in connection with the Affine website at affine.ai, and any forms, pages, or services accessible through it (collectively, the “Website”).

This Policy does not cover personal information processed by Affine as part of a contracted engagement with a client; that processing is governed by the relevant contract and any associated data processing addendum.

Information We Collect

We collect personal information in the following ways:

Information you provide to us

When you fill out a form on the Website (for example, contacting us, requesting access to a briefing, downloading a whitepaper, or applying for a role), we collect the information you submit. This typically includes name, business email, company, job title, country, phone number (optional), and the content of your message or application (which may include your CV).

Information collected automatically

When you visit the Website, we and our service providers may automatically collect technical information including IP address, device and browser type, operating system, referring URL, pages viewed, time spent, and approximate location derived from IP. This is collected through standard server logs and cookies or similar technologies (see Section 04).

Information from third parties

We may receive information from professional networking platforms (for example, when you apply through a third-party careers portal) or from publicly available business sources. We only use such information for the purposes described in this Policy.

How We Use Your Information

We use personal information for the following purposes:

• To respond to your enquiry, demo request, or other communication.
• To deliver content you have requested, such as whitepapers, case studies, or event invitations.
• To evaluate job applications and communicate with candidates.
• To operate, maintain, secure, and improve the Website and its content.
• To analyse aggregate traffic patterns and usage trends so we can improve user experience.
• To send occasional updates about Affine's services, events, or research where you have indicated interest, and to manage your preferences if you choose to opt out.
• To comply with legal obligations, enforce our terms, and protect the rights, property, or safety of Affine, our users, or others.

Our lawful bases for processing (where European or equivalent data protection laws apply) include your consent, performance of a contract, our legitimate interests in operating and promoting our business, and compliance with legal obligations.

Cookies and Similar Technologies

The Website uses cookies and similar technologies to operate properly, to remember your preferences, and to help us understand how the Website is used. Cookies fall into broadly three categories:

• Strictly necessary: required for the Website to function and cannot be disabled.
• Analytics: help us measure traffic and usage patterns so we can improve the Website.
• Functional: remember preferences you set (for example, language or last-viewed pages).

You can control or disable cookies through your browser settings. Doing so may affect parts of the Website that depend on them. Where required by law, we will request your consent before placing non-essential cookies.

How We Share Information

We do not sell personal information. We share personal information only as described below:

• Service providers. We use trusted vendors to host the Website, send emails, analyse traffic, manage applicant tracking, and provide similar services. These vendors process information only on our instructions and under appropriate confidentiality and security obligations.
• Affine affiliates. We may share information with our group entities to operate our business globally, subject to this Policy.
• Legal or regulatory. We may disclose information where required by law, regulation, legal process, or governmental request, or where necessary to protect our rights, our users, or the public.
• Business transfers. If Affine is involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction, subject to standard confidentiality terms.

Data Retention

We retain personal information for as long as needed to fulfil the purpose for which it was collected, to comply with our legal, accounting, and reporting obligations, and to resolve disputes or enforce our agreements. Retention periods vary by data type and purpose; we apply reasonable internal schedules to limit retention to what is necessary.

Information Security

We use reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption in transit, access controls, network protection, and ongoing security review. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

International Data Transfers

Affine operates globally, with offices in India, the United States, and Singapore. Personal information may be transferred to, stored in, and processed in countries other than the one in which it was collected, including countries whose data protection laws may differ from those in your jurisdiction. Where required, we use appropriate safeguards such as standard contractual clauses or equivalent mechanisms to protect transferred information.

Your Rights

Depending on where you live, you may have rights under applicable data protection law, which may include:

• Access to the personal information we hold about you.
• Correction of inaccurate or incomplete information.
• Deletion of personal information in certain circumstances.
• Restriction of, or objection to, certain processing activities.
• Portability of personal information you provided to us.
• Withdrawal of consent where processing is based on consent.
• Lodging a complaint with your local data protection authority.

To exercise any of these rights, contact us at [email protected]. We will respond within the time required by applicable law. We may need to verify your identity before actioning a request.

Children’s Privacy

The Website is intended for business users and is not directed at children. We do not knowingly collect personal information from individuals under the age of 18. If you believe we have collected such information in error, please contact us so we can delete it.

Third-Party Links

The Website may link to third-party sites or services that are not operated by Affine. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy notices of any third-party site you visit.

Changes to This Policy

We may update this Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be communicated through a prominent notice on the Website where appropriate. Your continued use of the Website after a change takes effect constitutes acceptance of the updated Policy.

Contact Us

For questions about this Policy or about how Affine handles personal information, contact us at:

Affine Analytics Pvt. Ltd.
Email: [email protected]
Web: Contact page