10% surge in Average Revenue per User.
Avant-Garde LiveOps Maneuvering Magnifies Gamer Engagement And Revenue
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Business Quandary
The client required predictive solutions to gauge the title performance of F2P mobile games. The objective was to catalyze decision-making and convert player interactions into monetized conversions. The client wanted Affine to build a model that could process in-game player behavior by accumulating data points (player reaction times, preferences, in-game purchase trends) to formulate a robust LiveOps strategy.
Augmented Outcomes
10%
average revenue per user across gamer segments
6%
Average Game Session Duration
15%
boost in decision making
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Captured a substantial growth in the revenue and gross margin.
10% surge in Average Revenue per User.
Weekly gamer churn drop by 8 points.
Approximately 40% increase in overall players’ engagement and gameplay time.
Reduced gamer Fatigue and Increased Player Engagement by 20%.