Captured a substantial growth in the revenue and gross margin.
Leveraged data-driven insights to amplify Assortment Optimization for a Leading CPG Client
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Business Quandary
With consumers’ product preferences diverging and retail formats proliferating, our client was facing complexity in optimizing retail space and the product assortment. To retain the customer base and enhance the revenue with improved margins, their current assortment process needed augmentation by replacing poorly performing SKUs with similar but better-performing ones and optimize the assortment to improve revenue and gross margin.
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