Approximately 40% increase in overall players’ engagement and gameplay time.
Newfangled Guiding principles for Map Terrain Optimization to Increase Player’s Retention Engagement
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Business Quandary
In games, certain maps gain more popularity than others. These maps are defined by recognizable map components such as the hide zones, safe spots, mountainous and runway areas, etc., which play a vital role in players’ retention and engagement. Our client wanted us to develop an automated system to comprehend the impact of different map components on players’ retention and engagement to formulate guiding principles for new map generation. How Did We Solve the Problem?
Augmented Outcomes
40%
Boost in Average Number of Sessions per use
12 Min
Average Session Duration
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Captured a substantial growth in the revenue and gross margin.
10% surge in Average Revenue per User.
Weekly gamer churn drop by 8 points.
Approximately 40% increase in overall players’ engagement and gameplay time.
Reduced gamer Fatigue and Increased Player Engagement by 20%.
Seen exponential in business efficiency and personalized marketing strategies.
