Imagine a travel agency trying to create a wholesome travel experience for their customers. However, their customers are tired of receiving irrelevant emails and hence, have low open rates and eventually reach the ‘Spam’ end. What did the travel agency do? The travel agency decided to generate tailor-made emails that their customers find relatable and enhanced the overall user experience. This also boosted their bookings and revenue. Email Personalization assists in enhancing customer engagement by generating relevant and personalized emails that feel relatable and insightful to your #Wanderlust consumers.