Retail | Marketing
Microservices Design & Development
Objective
Affine designed and developed a system for the Marketing & Sales Management function within the Retail Industry to enhance customer engagement, streamline sales processes, and improve marketing strategies by leveraging real-time data and analytics.
Challenges
- Identifying the core functionalities to ensure seamless system integration.
- Should be simple and scalable & cost optimized.
- Should be enabled with load balancing, auto-scaling, self-healing, and monitoring, ensuring high availability.
Solution Proposed
A microservices-based architecture was built to enhance marketing and sales management capabilities. The solution involved breaking down functionalities into smaller, independent services, enabling scalability, flexibility, and improved data management.
Outcome
- Increase in customer interaction rates by 33%.
- Considerable increase in sales conversion rates enhancing sales performance.
- Reduction in marketing campaign costs leading to overall reduction in operational costs.
Design & Thinking Wins
- Scalability: Microservices architecture allows for on-demand scaling of services.
- Flexibility: Individual services can be updated and replaced with minimal downtime.
- Data Management: Improved data management and analytics capabilities.
- Customer Experience: Personalized interactions improving CSAT.
Disclaimer: The outline showcases the typical challenges, solutions, designs, and outcomes for industries and functions, in general, based on Affine’s prowess in the Industry. The outcomes would be much higher for specific clients as they would be based on their data and specific problems to be solved.
