Player 360 degree Segmentation & Profiling solution powered by AWS AI-ML

Player 360 degree Segmentation & Profiling solution powered by AWS AI-ML

An intuitive solution to generate player profiles based on explicit & implicit attributes to create taste clusters, gauge product affinity and purchase propensity of the user base & control the overall Churn. Accurately optimize, quantify and ascertain the effectiveness, and budget of the Marketing strategies to ensure enhanced planning and estimation of personalized player strategies to improve In-game player spend and increase the overall ROI across functions.

Highlights

  • Accurate Player Profiles: The solution uses AWS AI/ML services to generate player profiles based on both explicit and implicit attributes, providing a comprehensive view of players’ preferences and purchasing behavior.

 

  • Personalized Marketing Content: The solution helps Gaming companies identify players’ product affinities and send personalized marketing messages and offers. Achieve enhanced engagement and effective recommendations, thereby optimizing revenue.

 

  • Reduced Churn: By identifying players at risk of churn and providing personalized marketing content, the solution helps gaming companies retain their players and reduce churn.
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We truly believe in the power of data and transform the way marketers and advertisers interact with their customer base. Learn more, talk to our experts!

Manas Agrawal

CEO & Co-Founder

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