Game Title Sales Forecasting & Marketing Budget Planning Solution
Accurately forecast Title sales and optimize the marketing budget allocation using Affine’s Title Forecasting & Marketing Mix Model powered by AWS AI/ML services.
Highlights
- Reduced Time & Cost To Experiment: Machine learning models developed using AWS AI/ML services enabled quick & efficient experimentation with multiple ML techniques to identify final model which has high business interpretability and validation accuracy
- Scenario-Based Planning: Time & cost-efficient interactive UI to evaluate multiple attributes like launch date, pricing, marketing spends & other business constraints to Recommend scenarios having maximum unit sales, Optimize marketing budget allocation & Game Title Launch Planning
