PUBLISHER

Employing marketing magic to ensure success

Affine’s Publisher Solutions

Publishers fund game development and nurture the gaming community to generate lasting revenues. They also set production milestones that ensure a flawless game development process. Equipped with Affine’s analytics solutions, publishers can forge a connection between potential players and the game through novel marketing strategies, PR, and social media. Strategic use of marketing tools and focused efforts on campaign management are fruitful endeavors. They have the potential of unlocking erstwhile inaccessible target segments in a methodical manner.

MARKETING

Publishers must unearth novel strategies to market games propelled by audience segmentation. They can enhance player retention through unique offerings that improve the efficacy of marketing activities. Affine assists publishers by instituting robust marketing campaigns and content strategies that mobilize the gamer community to achieve player retention.

    OPERATIONS

    The Post Launch Support stage is critical to taking Gameplay experiences to the next level. The goal is to facilitate player retention by planning unique adventures and self-discoveries by combining content with other technical tools and strategies. Affine LiveOps solution smoothens the route to this goal by delivering advanced analysis and calibrating solutions based on gamer experience and player lifecycles.

      PRODUCT MANAGEMENT

      Affine’s Product Management transforms cross-functionality among sales, engineering, and marketing. Through analysis of market conditions, product delivery timelines are established and adhered to. These efforts open doors to cater to all tiers of customer support and create stakeholder accountability through insights. As a result, Affine’s solutions successfully encompass the customer-forward approach.

        MARKETING

        OPERATIONS

        PRODUCT MANAGEMENT

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        Manas Agrawal

        CEO & Co-Founder

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