Modern Data Platform vs. Traditional Data Platform: Where to invest your time and money?
Affine’s Analytics Engineering Practices releases Episode 3rd of Modern Data Platform, unbinding muddles between traditional and modern data platforms. We […]
What are legacy systems? How Can Modern Data Platforms Bring Revolutionary Change?
Affine’s Analytics Engineering Practices is kicking off a new series on “All that you need to know about Modern Data […]
What Is Modern Data Platform? Why Do Enterprises Need It?
Affine’ s Analytics Engineering Practices is kicking off a new series on “All You Need to Know About Modern Data […]
Statistical Model Lifecycle Management
Organizations have realized quantum jumps in business outcomes through the institutionalization of data-driven decision making. Predictive Analytics, powered by the […]
Leveraging Advanced Analytics for Competitive Advantage Across FMCG Value Chain
Introduction According to World Bank, FMCG (Fast Moving Consumer Goods) market in India is expected to grow at a CAGR […]
Measuring Impact: Top 4 Attribution and Incrementality Strategies
I believe you have gone through part 1 and understood what Attribution and Incrementality mean and why it is important […]
DECIPHERING: How do Consumers Make Purchase Decisions?
Background Suppose you are looking for a product on a particular website. As soon as you commence on the journey […]
Hotel Recommendation Systems: What is it and how to effectively build one?
What is a Hotel Recommendation System? A hotel recommendation system aims at suggesting properties/hotels to a user such that they […]
Marketing Mix Modelling: What drives your ROI?
There was a time when we considered traditional marketing practices, and the successes or failures they yield, as an art […]
The Emergence of Augmented Analytics & How it is Helping to Create a Data-Driven Organization?
In the last few years, the data flowing from various sources has changed the way organizations work and solve their […]
Accelerate Your eCommerce Sales with Big Data and AI for 2021
Holiday season is the most exciting time of the year for businesses. It has always driven some of the highest […]
Recommendation Systems for Marketing Analytics
How I perceive recommendation systems is something which the traditional shopkeepers used to use. Remember the time when we used […]
