Background
A global gaming and entertainment giant needed to improve marketing analytics across geographies. The marketing team relied on manual, inconsistent reports that delayed decision-making and hindered visibility into player engagement and revenue trends.
Solution
Affine implemented a centralized BI ecosystem using Qlik Sense to deliver real-time, actionable insights: Built a modern analytical DataMart with automated ETL pipelines integrating game usage, telemetry, and sales data Designed three core BI dashboards: - Player Segment Monitoring – tracked engagement and genre preferences - Revenue Monitoring – measured performance against targets, country-wise - Player Lifecycle Monitoring – visualized churn, upgrades, and behavior shifts Aligned dashboard designs with brand standards to ensure seamless user adoption
Impact
85% reduction in ad-hoc reports, freeing analysts for strategic initiatives Consistent, unified reporting led to faster, insight-driven decision-making Enhanced visibility into player behavior and marketing ROI Strengthened campaign planning and customer engagement strategies