Shelf-Level Execution Is a Continuous Signal
Compliance, planogram fit, and out-of-stock detection across thousands of stores - scored hourly and routed to field teams in the same day, not the next audit cycle.
Industry · CPG
CPG, Sensed, Stocked, Sold
From Shelf to Supply Chain
Transform merchandising, retail execution, demand forecasting, supply chains, and customer engagement with operational-grade AI systems built for modern CPG enterprises.
How CPG Operates Now
Production AI Is Operational, Not Aspirational
Four operational realities define how modern CPG enterprises run. Each is solvable today with operational-grade AI - not roadmap, not pilot.
Forecasting Runs at SKU and Week Granularity
Replace monthly reporting with weekly signal-driven planning. Forecast SKU-level demand shifts six weeks ahead of inventory cycles - anchored to point-of-sale, not legacy assumption.
Campaigns Ship in Days, Not Months
Brief to live, end-to-end, through one orchestration layer. Targeting, asset assembly, and channel deployment run as a single workflow - measured by time-to-market, not effort.
Supply Chains Absorb Volatility Before It Hits Margin
Raw material price forecasting, supplier risk scoring, and inventory rebalancing - built to detect disruption signals and reroute before the cost shows up on the P&L.
Affine POV
“Affine builds the operational AI layer that turns siloed CPG commercial functions into one continuously-running, measurable production system.”
Command the New
AI Agents for CPG
AI Agents Powering Intelligent CPG Operations
Paused
Agent 01
Shelf Intelligence
“Every inch of shelf space optimized, compliant, and revenue-ready.”
Computer-vision retail execution platform optimizing shelf layouts, merchandising compliance, and in-store inventory visibility.
Key Capabilities
- Automated demand-driven planogram generation powered by sales intelligence
- Intelligent spatial allocation and inventory capacity optimization
- Visual compliance tracking and real-time execution reporting
Business Impact
- Maximize revenue yield from shelf real estate
- Reduce out-of-stock risks and lost sales
- Improve consistency across retail touchpoints
Proof, Not Promises
CPG AI in Production
Industry-Level Demand Forecasting for a Leading Brewer
SKU-level demand forecasting models - feeding market potential assessment and rolling financial planning across a global brewer’s portfolio.
Measured Impact
- →Improved forecasting accuracy to ~95%
- →Enhanced production and inventory planning
- →Improved financial forecasting precision
Demand Forecasting & Supply Chain
SKU Rationalization & Assortment Optimization for a Leading CPG Client
Assortment engine using demand transference modeling - replaces low-performing SKUs with higher-yield alternatives at the planogram level.
Measured Impact
- →Improved sales volume by 5–10%
- →Increased assortment profitability
- →Optimized shelf productivity
Merchandising & Assortment
Defect Detection Using Machine Vision for a CPG Client
Deep-learning computer vision pipeline automating production-line defect detection for fem-care SKUs in near real time.
Measured Impact
- →Achieved ~99% defect detection accuracy
- →Reduced manual inspection dependency
- →Improved production quality consistency
Manufacturing Operations & Quality
Price Optimization Using Conjoint Survey Analytics
Conjoint-analytics scenario engine for pricing strategy, portfolio mix, and cannibalization simulation across the active SKU portfolio.
Measured Impact
- →Increased overall market share by ~4%
- →Improved product portfolio profitability
- →Enabled faster pricing scenario evaluation
Pricing & Revenue Optimization
Predictive Analytics for Raw Material Procurement Cost Forecasting
Centralized ML engine forecasting raw material procurement costs for a global food & beverage enterprise.
Measured Impact
- →Improved procurement planning accuracy
- →Enhanced budgeting predictability
- →Enabled proactive sourcing decisions
Procurement & Supply Chain
Affine In-Store Analytics for Real-Time Shelf Intelligence
Computer-vision pipeline monitoring shelf organization and inventory visibility across the in-store estate, in near real time.
Measured Impact
- →Improved store-level inventory visibility
- →Enhanced on-shelf product availability
- →Enabled actionable retail execution insights
Retail & Shelf Intelligence
Where AI Works
Where AI Creates Measurable CPG Impact
Industry Challenge
AI Outcome
Affine Solutions
Poor shelf visibility & compliance
Intelligent retail execution
Demand volatility
Predictive forecasting & planning
AI Forecasting Models
SKU proliferation
Optimized assortment intelligence
Assortment Optimization Engine
Inefficient campaign execution
Agentic campaign orchestration
Fragmented business intelligence
Unified enterprise insights
Manufacturing quality inconsistencies
Automated visual quality inspection
Machine Vision AI
Procurement uncertainty
Predictive sourcing intelligence
Procurement Forecasting Models
Generic in-store merchandising
Personalized retail experiences
CPG
Frequently Asked Questions
How does Affine use AI in CPG?
Affine builds operational-grade AI for CPG across merchandising, retail execution, demand forecasting, supply chains and customer engagement. That includes shelf-level compliance scored continuously, SKU-level forecasting at weekly granularity and campaigns that go from brief to live in days. For a global brewer, Affine's SKU-level demand forecasting improved forecasting accuracy to about 95%.
What results has Affine delivered for CPG companies?
Affine's CPG deployments include demand forecasting that reached about 95% accuracy for a global brewer, SKU rationalization that improved sales volume by 5–10%, machine vision that achieved about 99% defect detection accuracy on a production line, and conjoint-based price optimization that increased overall market share by about 4%.
Which Affine AI agents are built for CPG?
Affine's CPG agents are Shelf Intelligence for shelf space and compliance, the Quin Agent for business answers without SQL, the Retail End Cap Design Agent, the Campaign Management Agent, the Forecast Intelligence Platform for demand forecasts without waiting on the data science queue, and the Quality Assurance and Defect Detection Agent for catching defects on the line.
How does Affine improve shelf compliance and on-shelf availability?
Affine's Shelf Intelligence is a computer-vision retail execution platform that optimizes shelf layouts, merchandising compliance and in-store inventory visibility. It generates demand-driven planograms from sales intelligence, allocates space and inventory capacity, and tracks visual compliance with real-time execution reporting. Affine's in-store analytics deployments have improved store-level inventory visibility and on-shelf product availability.
Start Here
Build the Next Generation of Intelligent CPG Operations
From retail execution and predictive forecasting to AI-powered merchandising and autonomous campaign management, Affine helps CPG enterprises unlock measurable business impact through operational-grade AI systems.