Affine
Industry · CPG

CPG, Sensed, Stocked, Sold

From Shelf to Supply Chain

Transform merchandising, retail execution, demand forecasting, supply chains, and customer engagement with production-grade AI systems built for modern CPG enterprises.

How CPG Operates Now

Production AI Is Operational, Not Aspirational

Four operational realities define how modern CPG enterprises run. Each is solvable today with production-grade AI - not roadmap, not pilot.

Shelf-Level Execution Is a Continuous Signal

Compliance, planogram fit, and out-of-stock detection across thousands of stores - scored hourly and routed to field teams in the same day, not the next audit cycle.

Forecasting Runs at SKU and Week Granularity

Replace monthly reporting with weekly signal-driven planning. Forecast SKU-level demand shifts six weeks ahead of inventory cycles - anchored to point-of-sale, not legacy assumption.

Campaigns Ship in Days, Not Months

Brief to live, end-to-end, through one orchestration layer. Targeting, asset assembly, and channel deployment run as a single workflow - measured by time-to-market, not effort.

Supply Chains Absorb Volatility Before It Hits Margin

Raw material price forecasting, supplier risk scoring, and inventory rebalancing - built to detect disruption signals and reroute before the cost shows up on the P&L.

Affine POV

Affine builds the operational AI layer that turns siloed CPG commercial functions into one continuously-running, measurable production system.

Command the New
AI Agents for CPG

AI Agents Powering Intelligent CPG Operations

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Agent 01

Planogram Agent

Every inch of shelf space optimized, compliant, and revenue-ready.

AI-powered retail execution platform optimizing shelf layouts, merchandising compliance, and in-store inventory visibility.

Key Capabilities
  • Automated demand-driven planogram generation powered by sales intelligence
  • Intelligent spatial allocation and inventory capacity optimization
  • Visual compliance tracking and real-time execution reporting
Business Impact
  • Maximize revenue yield from shelf real estate
  • Reduce out-of-stock risks and lost sales
  • Improve consistency across retail touchpoints
Proof, Not Promises

CPG AI in Production

Industry-Level Demand Forecasting for a Leading Brewer

SKU-level demand forecasting models - feeding market potential assessment and rolling financial planning across a global brewer’s portfolio.

Measured Impact
  • Improved forecasting accuracy to 0%
  • Enhanced production and inventory planning
  • Improved financial forecasting precision
Demand Forecasting & Supply Chain

SKU Rationalization & Assortment Optimization for a Leading CPG Client

Assortment engine using demand transference modeling - replaces low-performing SKUs with higher-yield alternatives at the planogram level.

Measured Impact
  • Improved sales volume by 5–10%
  • Increased assortment profitability
  • Optimized shelf productivity
Merchandising & Assortment

Defect Detection Using Machine Vision for a CPG Client

Deep-learning computer vision pipeline automating production-line defect detection for fem-care SKUs in near real time.

Measured Impact
  • Achieved 0% defect detection accuracy
  • Reduced manual inspection dependency
  • Improved production quality consistency
Manufacturing Operations & Quality

Price Optimization Using Conjoint Survey Analytics

Conjoint-analytics scenario engine for pricing strategy, portfolio mix, and cannibalization simulation across the active SKU portfolio.

Measured Impact
  • Increased overall market share by 0%
  • Improved product portfolio profitability
  • Enabled faster pricing scenario evaluation
Pricing & Revenue Optimization

Predictive Analytics for Raw Material Procurement Cost Forecasting

Centralized ML engine forecasting raw material procurement costs for a global food & beverage enterprise.

Measured Impact
  • Improved procurement planning accuracy
  • Enhanced budgeting predictability
  • Enabled proactive sourcing decisions
Procurement & Supply Chain

Affine In-Store Analytics for Real-Time Shelf Intelligence

Computer-vision pipeline monitoring shelf organization and inventory visibility across the in-store estate, in near real time.

Measured Impact
  • Improved store-level inventory visibility
  • Enhanced on-shelf product availability
  • Enabled actionable retail execution insights
Retail & Shelf Intelligence
Where AI Works

Where AI Creates Measurable CPG Impact

Industry Challenge
AI Outcome
Affine Solutions
Poor shelf visibility & compliance
Intelligent retail execution
Demand volatility
Predictive forecasting & planning
AI Forecasting Models
SKU proliferation
Optimized assortment intelligence
Assortment Optimization Engine
Inefficient campaign execution
AI-powered campaign orchestration
Fragmented business intelligence
Unified enterprise insights
Manufacturing quality inconsistencies
Automated visual quality inspection
Machine Vision AI
Procurement uncertainty
Predictive sourcing intelligence
Procurement Forecasting Models
Generic in-store merchandising
Personalized retail experiences
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Build the Next Generation of Intelligent CPG Operations

From retail execution and predictive forecasting to AI-powered merchandising and autonomous campaign management, Affine helps CPG enterprises unlock measurable business impact through production-grade AI systems.